Increasing customer engagement and loyalty Business drivers for investing in a mobile app 1. Regardless of the size and scope of your project, following this mobile development procehss will help you launch your mobile apps successfully.īefore we get to the mobile development process, let’s first review why mobile apps are key to business success. Horton, Comcast, Epicor, Bottomline, West, and many others. In this article, you’ll get a closer look at the mobile app development process that our engineering team has established while developing products for companies like Transamerica, SealedAir, D.R.

Mobile apps are now a necessity for businesses to attract new customers and retain employees.Īt Invonto, we’ve helped many SMBs and Fortune 500 companies successfully launch their mobile apps.

Moreover, the business case for mobile apps continues to expand as 85 percent of American adults own a smartphone as of 2021, up from just 35 percent in 2011. According to a McKinsey survey, more than 77 percent of CIOs are considering a mobile-first approach for digital transformation. The next generation of customers and employees will be digital-native and have greater familiarity with touch screen devices.

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